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David Edward Marcinko, MBA, MEd
Clinician Commentary
Marketing, Advertising, and Sales Strategies for the Modern Podiatric Practice
01/20/2026
Dr. David Edward Marcinko, MBA, MEd
In an increasingly competitive healthcare environment, podiatric practices must balance clinical excellence with strategic marketing, ethical advertising, and patient-centered sales promotion.
In an increasingly competitive healthcare environment, podiatric practices must balance clinical excellence with strategic marketing, ethical advertising, and patient-centered sales promotion.
In an increasingly competitive...
01/20/2026
Podiatry Today
Use of phenol to cauterize the root of an ingrown nail at the medial border
Blog
A Review of Occupational Safety of Phenol Use in Podiatric Practice
12/23/2025
Bethany Robinson, BS
This author explores what the literature tells us about the occupational safety of phenol use in podiatric practice.
This author explores what the literature tells us about the occupational safety of phenol use in podiatric practice.
This author explores what the...
12/23/2025
Podiatry Today
a doctor using a laptop
Clinician Commentary
Recent AMA Webinar Provides Additional Details on the WISeR Model
11/11/2025
Jennifer J. Spector, DPM, FACFAS
The Wasteful and Inappropriate Service Reduction (WISeR) model will launch as planned in the six impacted states on January 1, 2026, even in the context of the current government shutdown.
The Wasteful and Inappropriate Service Reduction (WISeR) model will launch as planned in the six impacted states on January 1, 2026, even in the context of the current government shutdown.
The Wasteful and Inappropriate...
11/11/2025
Podiatry Today
Jeffrey D. Lehrman, DPM, FASPS, MAPWCA, CPC, CPMA
Clinician Commentary
CMS Announces New Skin Substitute Payment Methodology: Possible Next Steps
11/06/2025
Jeffrey D. Lehrman DPM, CPC, CPMA
This author offers insights on the CMS Final Rule on skin substitute payment, as well as next steps for providers.
This author offers insights on the CMS Final Rule on skin substitute payment, as well as next steps for providers.
This author offers insights on...
11/06/2025
Podiatry Today
Futuristic photo suggesting technology and future thinking
Clinician Commentary
Regulatory Update: Calendar Year 2026 Medicare Physician Fee Schedule Final Rule (CMS-1832-F)
11/01/2025
Jennifer J. Spector, DPM, FACFAS
CMS has finalized the physician fee schedule payment model for skin substitutes in 2026. Learn more about the facts from this update.
CMS has finalized the physician fee schedule payment model for skin substitutes in 2026. Learn more about the facts from this update.
CMS has finalized the physician...
11/01/2025
Podiatry Today
a
Clinician Commentary
Bridging Disciplines in Lower-Extremity Trauma
10/20/2025
Jean V. Archer, DPM, FACPM, CWS, FACCWS, FASPS, FAPWHc; Waleed Al-Hardan, MD
This report presents the unique perspective of a podiatric physician integrated into the surgical management of an unstable ankle fracture, performed by an orthopedic trauma surgeon. The experience highlights both the technical nuances of...
This report presents the unique perspective of a podiatric physician integrated into the surgical management of an unstable ankle fracture, performed by an orthopedic trauma surgeon. The experience highlights both the technical nuances of...
This report presents the unique...
10/20/2025
Podiatry Today
Marcinko
Clinician Commentary
Thirteen Questions for Podiatric Entrepreneurs
10/03/2025
Dr. David Edward Marcinko, MBA, MEd
There is no way to eliminate all the risks associated with starting a podiatry practice in the current healthcare ecosystem. However, entrepreneurial-focused doctors can improve their chance of success with good planning and preparation.
There is no way to eliminate all the risks associated with starting a podiatry practice in the current healthcare ecosystem. However, entrepreneurial-focused doctors can improve their chance of success with good planning and preparation.
There is no way to eliminate all...
10/03/2025
Podiatry Today
Hinkes
Blog
How Would a Medicare Reimbursement Code for Annual Preventive Diabetic Foot Exams Impact Patient Care?
09/29/2025
Mark Hinkes, DPM, FACFAS, FAPWCA, DABFAS
Should comprehensive diabetic foot exams have their own code?
Should comprehensive diabetic foot exams have their own code?
Should comprehensive diabetic...
09/29/2025
Podiatry Today
Weiss
Clinician Commentary
Lower Extremity Somatic Effects of Post-Traumatic Stress Disorder
09/08/2025
David T. Weiss, DPM, FACFAS
How might post-traumatic stress disorder manifest as lower extremity pathology? Learn more about this potential connection and ongoing related research.
How might post-traumatic stress disorder manifest as lower extremity pathology? Learn more about this potential connection and ongoing related research.
How might post-traumatic stress...
09/08/2025
Podiatry Today
5
Clinician Commentary
Platelet-Rich Plasma Injections in Podiatric Practice
07/23/2025
Tavin B. Morgan, DPM; Anthony J. Popoff, DPM
As current literature available is sparse and conflicting, further research could provide more insight regarding its efficacy. Additional investigation may lead to new findings on new indications for PRP’s use in the field of podiatry.
As current literature available is sparse and conflicting, further research could provide more insight regarding its efficacy. Additional investigation may lead to new findings on new indications for PRP’s use in the field of podiatry.
As current literature available...
07/23/2025
Podiatry Today

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