Redefining Beauty in Dermatology: Cultural Context and Individual Identity Take Center Stage

Beauty standards are evolving toward greater inclusivity and personalization, challenging dermatologists to move beyond traditional frameworks and adopt culturally competent, patient-centered approaches, according to Anthony Rossi, MD, FAAD, during his presentation, “Through the Looking Glass: Diversity and Beauty.”

The session explored how perceptions of beauty are shaped by cultural, social, and historical factors. While classical ideals such as symmetry and youthfulness persist, their interpretation varies widely across populations. Dr Rossi emphasized that beauty remains inherently subjective, noting that it is often defined by context and experience, reinforcing the idea that “beauty is in the eye of the beholder.”

Globalization and media influence have accelerated changes in aesthetic norms. The growing visibility of diverse cultural aesthetics, including the influence of Korean skincare and K-pop, has expanded patient expectations. At the same time, there is increasing recognition that traditional Eurocentric standards have historically excluded many communities. Data presented showed that a significant proportion of Black women do not aim to achieve these standards, instead seeking recognition and celebration of their natural features.

Contemporary aesthetic practice reflects this shift. While injectables and contouring can address features such as facial shape, lips, and brows, Dr Rossi emphasized that treatment planning should prioritize individual goals rather than predefined ideals. Although concepts like the golden ratio may guide facial balance, modern aesthetics “emphasize personalization beyond mathematical ideals.”

The presentation also highlighted evolving trends in male aesthetics, with increased interest in skincare and minimally invasive procedures. Cultural influences, particularly from East Asian beauty standards, have contributed to broader acceptance of aesthetic treatments among men.

Central to the discussion was the importance of cultural competence. Dr Rossi stressed that clinicians must engage patients with curiosity and empathy, asking questions such as, “What are your specific goals for this treatment?” and ensuring that care aligns with identity and personal values. This approach is particularly important for transgender and nonbinary patients, where aesthetic goals may be closely tied to gender affirmation.

Dr Rossi concluded that “beauty is multidimensional, culturally shaped, and deeply personal,” and emphasized that the role of the dermatologist is to “preserve identity, celebrate diversity, and avoid creating one ‘ideal face.’”

Reference
Rossi A. Through the looking glass: diversity and beauty. Presented at: Music City SCALE Symposium; May 13–17, 2026; Nashville, TN.