TWC Is Evolving to the Wound Care Business Navigator

TWC’s transition to the Wound Care Business Navigator (WCBN) reflects the growing demand for a more comprehensive, dynamic, and interactive platform tailored to today’s wound care professionals.

Today’s Wound Clinic (TWC) began in 2007. It feels like yesterday! When I was asked to be the co–clinical editor of the fledgling journal with Dot Weir, I was thrilled. When Dot’s other responsibilities with programs like the Symposium on Advanced Wound Care (SAWC) became too demanding, I stayed on. 

I know it sounds self-serving to talk about the quality of the articles published in TWC over the years, but I am unabashedly proud. 

I was teaching residents back then, so I would hand them a scholarly article about a topic such as noninvasive vascular assessment along with a TWC article on the same topic—and they always preferred the TWC article. To explain the complexities of a new method for billing debridement, which required adding up the surface area of all wounds and using a new set of codes to depict both depth and size, we produced a paper with photos of actual wounds and explained how they would be billed. It sounds simple, but many experts worked for weeks to ensure that it was correct and could serve as a guide. We did that for many new policies including the implementation of ICD-10, new technological advances, new HIPAA requirements, and new Medicare policies, including the advent of the Medicare Quality Payment Program. TWC was one of the first wound care journals to talk about lymphedema! We helped clinicians implement the basics, such as compression, offloading, and screening for nutritional deficiencies. 
 
In the past 18 years, TWC has covered every clinically relevant topic to the field of wound care, often leading the industry in identifying knowledge gaps. In the past decade and a half, wound care has gone from a little-known niche to a rapidly expanding field. Once focused almost exclusively on hospital inpatient or outpatient services, we now deliver wound care wherever the patients are, including at home. I did not believe billing for wound care services could get even more complex, but it has. Business and reimbursement information is what clinicians have the hardest time finding. The needs of the wound care community have changed and TWC is changing right along with it.
 
A Natural Evolution, Not an End 

I am thrilled to announce that TWC is transitioning to the Wound Care Business Navigator (WCBN). This transition reflects the growing demand for a more comprehensive, dynamic, and interactive platform tailored to today’s wound care professionals. This transition is about empowering wound care professionals with immediate, accessible, and evolving resources to navigate complex regulations and optimize patient care. The wound care industry is changing rapidly, and WCBN is designed to grow and adapt with those changes—offering a living resource with expert insights, tools, and guidance that evolves alongside the field. WCBN streamlines access to critical information, solving common industry challenges like fragmented knowledge, revenue leakage, compliance risks, and operational inefficiencies—all in one centralized place.  
 
While this is a great evolution for the field, I am not ashamed to admit I will miss my role as clinical editor. The best part has been interacting with so many friends and colleagues. However, you can still email me anytime—and hopefully I will see you soon at SAWC!

Dr. Caroline E. Fife is Chief Medical Officer at Intellicure Inc., The Woodlands, TX; executive director of the U.S. Wound Registry; medical director of St. Luke’s Wound Clinic, The Woodlands; and co-chair of the Alliance of Wound Care Stakeholders.